BRX Pro Tip: Networking Has Become Not Working
Stone Payton: Welcome back to Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, we have some luxuries and kind of a unique approach to this whole idea of networking, but I could see us and our people in the Business RadioX system falling into this trap too. But what are some signs that your networking may have become not working?
Lee Kantor: One of the signs that your networking isn’t paying off is that you’re meeting a lot of people, but you can’t remember their names two days later. You’re showing up to events just because you’re supposed to show up for events. You’re asking, what do you do, what do you do, what do you do, and you’re never kind of going deeper and really getting to know the people.
Lee Kantor: And the bottom line is you focus too much on quantity over quality. And real networking isn’t a competition on how many people you can meet. It’s about building relationships with the right people that can move the needle in your business and actually following through with them.
Lee Kantor: So number one, I would recommend if you’re getting into this kind of rut where you’re going to a lot of these events, you’re meeting tons of people, but you’re not really building the quality relationships that you’re hoping for, the first move to make is just cut your networking in half and double down on your follow up. I mean, the relationships are built through follow up, not by the initial meeting. So, spend less time meeting new people and more time building deeper relationships with people you’ve already met. So, I would start there.
Lee Kantor: Number two, get specific of who you’re trying to meet. Stop going to every event. Start going to the places where your ideal clients and the partners you want to interact with actually are. And number three, create value before you ask for anything. Make an introduction. Make a connection. Share an insight. Send the person something useful. Give them a reason to remember you.
Lee Kantor: And if your networking isn’t generating real conversations, real relationships, real opportunities, you have to do something different.
Lee Kantor: And then, as Stone mentioned, Business RadioX is your cheat code. If you want to be better at networking and you’re frustrated by the lack of results your networking is giving you, then definitely check out Business RadioX. Our platform is proven to help people network with the right people and deliver actual green dollar ROI.
